YouTube Keyword Research 2023
YouTube Keyword Research: How to Get More Views Consistently
Search volume:
Is YouTube keyword research really that important? Since the first day we created a keyword targetedvideo, our YouTube search traffic has grown tremendously and super consistently. And in this video, you and I, we are going tounpack the exact keyword tools and process we use, step-by-step. Stay tuned. [music] What's up creators? Now, over the past 8 months, we've grown ourYouTube search traffic by 377%. And the fundamental reason for our successhas (youtube keyword research) been our YouTube keyword research process. (suggested videos) Now, I'm sure you've seen other videos thattalk about looking at the number of views of top-ranking videos and copying their titles. But this isn't the way to get more views foryour videos. Looking at these numbers alone will likelylead to a lot of wasted time because you've no idea where these (find your video) views came from. For all you know, they could have been fromads. More on this later. So let's cut the chitter chatter and get tothe exact process you can use to get free, consistent, and passive views from YouTubeand Google search. Quick sidenote: I won't be covering optimizationfor suggested views, but if you want to see a video on that, be sure to leave a comment andlet me know. Alright, so step one is to map out a hierarchyof your topics. Structure is important. Create videos on topics that are too broad,and you start reaching irrelevant audiences for your business. But create videos on topics too small andyour reach diminishes.
Long tail keywords:
youtube keyword researc
Grab a pen and paper and let's start drawing. Let's say I'm creating a new channel whereI'll unbox videos on popular tech-related products. So let's add unboxing to the top of the hierarchy. Now, what am I going to unbox? youtube keyword research Let's add cell phones, game consoles, andcamera equipment. Now, which brands do I buy? Let's add Apple and Samsung under cell phones. Nintendo and Xbox under game systems. And Canon and Nikon under camera brands. And we can even add models under each of thesecategories. You get the point. This exercise will help you build a frameworkof topics you can use to quickly qualify or disqualify whether it's a good fit for yourdesired audience. Step 2 is to generate keyword ideas and analyzekeyword trends. There are quite a few keyword tools out there,but from my experience, most of them are just way off and some try and pass Google search volumesas YouTube search volumes. (youtube searches) The thing is that people often search forcompletely different things on Google vs. YouTube. For example, if you look at the trend forthe phrase, "html tutorial," with Google set as the search engine, you'll see that searcheshave been declining over time. Whereas YouTube searches had an upward trendduring the same time period. So bottom line? You can't rely on Google search volumes whenit comes to choosing keywords for YouTube. But what about looking at the number of viewsa video has?
Video description:
youtube keyword research
If a video has a lot of views, then it mustbe a good topic to target, right? Wrong. Take a look at the search results for thekeyword, "seo audit". You'll see that we created a video 3 yearsago and gained 640,000 views, which averages out to around 200,000 views per year. But let me show you our analytics. You'll see that 550,000 views came from YouTubeads in 2016 and less than 20,000 views from YouTube search. The good thing is that you can avoid wastingtime and get good representations of true search volume using one of two tools. The first is YouTube ads. After you choose your keyword, let the adrun for a month or so to collect a good amount of data. Then, go to the search terms report, whereyou can see the impressions and views data for various keywords. The number of impressions a keyword gets shouldbe an underestimation of search volume since your ad won't show for every search query. YouTube ads are quite cheap and a great wayto find new keyword ideas and see search volume. The second tool is Ahrefs' Keywords Explorer. So I'll search for "unboxing." Cool! So this topic has 108,000 monthly searchesin the US and around 645,000 worldwide. But ranking for this keyword would kind ofbe useless. Think about it. If someone searches for the phrase, "unboxing,"what do you think they want to see you unbox?
Watch time:
youtube keyword research
I have no idea and you probably don't either. I'll expand on this in the next step, whichis absolutely critical to your video's success. So instead of looking at this, let's go andgenerate some solid keyword ideas. Just go to the Phrase match report, whichshows you all of the keywords that contain your target query. Right away, you can see nearly 100,000 keywordideas. But not all of these keywords are going tobe relevant to you. So let's take a look at our hierarchy again. If we wanted to narrow our search down torelevant phrases, we can use the Include box and add our own comma-separated list. So I might search for nintendo, xbox, iphone,macbook, canon, and nikon. Then I'll select the "Any keyword" tab. And just like that, we have over 6,600 relevantkeywords we can create videos around. And let's narrow down the results even more by adding a minimum volume of 500 searches per month. Now, this is a much more manageable list ofvideos we can create content around. But not all of these topics are going to beworth your attention. For example, if we click on iPhone 8 unboxing,you'll see that this topic shows 23,000 monthly searches, which seems awesome! But if you look at the trend graph, you'llsee that search volumes are diminishing, which skews this number a little bit. Most keyword tools, regardless of search engine,use rounded annual averages.
Keyword ideas:
(watching your video)So while people are still searching for thisquery, it doesn't mean that 23,000 people in the US are searching for it this month. So this extra layer of data can help you makesmarter decisions on whether a topic is worth targeting or not. Let's take a step back and look at the trendfor "nintendo switch (youtube video) unboxing." While search volumes have decreased from itsrelease date, it still holds a relatively strong search demand. So in my opinion, this one seems like a goodone to target. But why stop here? If you create a video on a Nintendo Switchunboxing, you could probably create numerous videos around the console too. So let's change our keyword from "unboxing"to "nintendo switch." And then I'll go back to the Phrase matchreport for our new target keyword. And you'll see a whole bunch of new topics. You can create a dedicated review, anothervideo on games, accessories, and more. And that, my friend, is how you take the guessworkout of choosing good keywords to target for your YouTube channel. But hang on a second.(watching your video) There's one more thing that you have to see. And that's the "Newly discovered" keywordsreport.
Searches result:
keyword research tool
This report shows you a list of keywords thatcontain your seed, which were recently added to our database. Now, why am I creating a fuss about this? (youtube keyword tool) Using this report, you can gain insights onnew topics or products that people are searching for. So if you're one of the first to release contenton it, then there's going to be less competition. And if the topic ends up trending, you can ridethe wave from start to finish. For example, you'll see that we discovered"super smash bros ultimate unboxing" in November 2018, which has a decent search volume. And since this was a recent release, there'sa good chance that search demand is only going to build as searchers start to look for this (share your video). Let's check the (long term) YouTube search results. (youtube seo) These two videos have gained over 600,000views in the last month or two and their high engagement stats tell me that these views aren'tfrom ads. And sure. (youtube s algorithm) You could argue that they have millions ofsubscribers.