What is PPC (Pay per click)- what is PPC important

 

What is PPC? Paid Per Click: PPC advertising is very important, but you may not be able to explain it to anyone else. Again if you are a new entrepreneur, you should have an idea about the importance of advertising on Google.

Nowadays, many people are leaning towards social media so much that they do not realize the importance of Google search marketing. Because Facebook ads have also become quite popular.

In fact, this PPC campaign can bring your business or enterprise to the people in a very nice way. If you do search marketing by following the different trends of digital marketing, then there will be no loss at all without your profit.

PPC campaigns are also very effective in promoting your product or service. And why it will not be effective, to find out about anything, we first do a Google search.

Why is PPC so important?

What is a good PPC?

What is the most common form of pay per click PPC advertising?

Are PPC ads worth it?

------------------------All question Answered-------------------------- 

Initially it can be said that, What is PPC?

** PPC campaign or advertising on Google will not take much time.

** You can see the results of PPC advertising through reporting in a very nice way. You can easily find out when and where someone clicked on your campaign.

** With this information and reporting you can create a marketing plan for your business. This report will also help you a lot in the field of data distribution marketing.

Let's take a look at PPC campaigns or Google Advertising

1. Can bring success to your business

Basically this one reason is enough to motivate you to advertise on Google. You must advertise on Google. Why? Because propaganda is spread. No matter how good a product you sell, no matter how good a service you provide, you need to get people to talk about your product or service. And this has to be done in a very interesting way.

Since this marketing is basically a paid marketing process based on SEO i.e. search engine optimization and is advertised by doing a lot of keyword research here, it can serve as one of the tools for the success of your business.

2. PPC ads can be tracked very easily

How much money are you spending on advertising. How much do you pay Google for each click, you can find out in a few clicks within the campaign. Google has a number of free tools that allow you to collect and retrieve a wide range of data.

If one of your ads gets a lot of clicks and a lot of good visitors, then according to this report, you will understand how your ad worked.

In the same way, if your ad is not as effective, you can still find out why. You can compare both successful and unsuccessful campaigns to find the right reason.

3. You can advertise on Google very quickly (What is PPC)

Yes! Although there is a lot of brainwork behind an ad it is true. You also need to have an idea about search engine optimization. But if you don't know much about these yourself, there is no problem. Of course you can hire an expert at any time.

But when you advertise on Google, you don't have to do much. You don't have to go through a very complicated process to place this ad. Just like in the case of email marketing or content marketing.

There are many complex processes involved. However, advertising on Google is very simple and you can give a specific ad in a very short time with a few simple clicks.

Even in this Google ad, you can get the important part of your message to the people in a very short time by making the text bold. If you want to get a lot of visitors to your website and rank on the first page in Google, then paid marketing can be called a shortcut method.

4. You can control every ad yourself

How much money to spend on an ad or what kind of customers to deliver this ad to will all be under your control through Google ads.

You just have to be more discriminating with the help you render toward other people.

One thing that all successful marketers say about Google ads is to create a lot of small budget ads. Then increase the budget in a number of specific ads based on their results. And all these tasks will be under your complete control.

Google ads may also require you to edit any lines during the ad. In this way, many people make advertising much more optimized. And you don't have to know any rocket science to do these.

5. PPC advertising is effective for any type of product or service

Whatever your initiative or business, your main goal is to reach the customer. Not just ordinary customers but reaching out to the right customers as well as making every effort to get them to purchase your product or receive your service.

And Google is great for this. Because through advertising here you can easily select people who are interested in your work or product. Suppose you want to advertise sweet, now Google will never show ads to anyone you do not want to advertise.

The ads will only reach those of you who want to know about your product through the PPC campaign ads on Google.

It is also important that the money you spend on advertising goes up. This means that you can keep an eye on this ad so that you do not lose money by spending. Remember that data driven marketing is the most original, and there is no substitute for a PPC campaign.

Also if you give an initial idea about your product at the beginning through this PPC campaign then only interested people will click on your ad. In this case, you do not have to spend money on unnecessary clicks. And when these interested people click on your ad, the chances of selling your product are greatly increased.

6. You can deliver ads to specific people

Based on the data and reporting available in the data driven marketing method, you can easily deliver your advertisement to specific people. Whether you want to advertise in Dhaka or in any city in America, everything is possible through Google advertising.

You can even deliver your ad to people who want to be specific. For example, if you have advertised a bicycle, this ad will only reach those who are interested in cycling.

Because if you are not interested, no one just searches on Google just for fun. You can also easily target the age of your customers.

7. You will find a lot of data in Google ads

Why do you get so much data? This is because with the email ID that you created the Google account on your phone, you are actually opening all kinds of information to Google through that Google account.

In this way, all the information is with Google. What you like or dislike. What kind of product do you search on Google?

What kind of advertising is actually in front of you is what kind of behavior you do. For example, Google knows whether you like written ads, photo ads or video ads. And so when you go to display ads on Google, you can use this information in a very nice way with ease.

Hopefully from this article you have learned more about some of the benefits of advertising on Google. If you don't know much about how this PPC or click based search marketing works then you can read the first episode of this series.

Episode 1 What is PPC (Pay per click) and how does this click based search marketing work?

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