Instagram marketing - Instagram marketing 5 best tips 2021
What is Instagram marketing (what is Instagram marketing in English) - There are many of us who are currently involved in some business For Instagram marketing.
We all know that it is very important to promote and market a business, product, or service.
Without business marketing <Instagram marketing> g, people will never know about your business or product.
And, when people don't know about your product/service, how will they be sold and popular?
So remember, we need a place, platform, or medium to market any business,
Where there are customers or people who are interested in business/products.
And for any business, we can easily find such target customers on online social media platforms like "Facebook", "Twitter" or "Instagram".
With the increasing popularity and circulation of the Internet, the number of people using the Internet is increasing almost a thousand times every year.
At the same time, the use of popular online social media platforms like Instagram is increasing thousands of times.
Taking advantage of this opportunity, we can promote our product or service online at home to millions of Instagram users.
And this is the importance and core function of Instagram marketing.
This process of business marketing done through Instagram is called "social media marketing" or Instagram marketing.
And this, the process of social media marketing is a part of digital marketing.
What is Instagram? (What is Instagram marketing in English
Instagram is a social networking platform that is almost an online service like other online social media such as Facebook, Twitter, etc.
With this online platform called Instagram or Instagram marketing, you can share your photos, videos, or text status with other Instagram marketing users.
The word Instagram is basically a combination of two words.
They are instant camera and telegram, a combination of the two words created the word Instagram.
Created in 2010 by Kevin Systrom and Mike Krieger.
However, after a while, this application became so popular that Instagram was acquired by the popular social media company "Facebook" with the US $ 1 billion.
According to the popular website statistics analysis website "Statista.com",
- In 2016, the total number of Instagram users was "593.7 million".
- In 2016, the total number of Instagram users was "706.5 million".
- The total number of Instagram users in 2019 was "766.4 million".
- The total number of Instagram users in 2020 was "854.5 million".
- Instagram users in 2021 were "966.5 million".
Then you realize how fast the number of people using Instagram around the world has grown over the past few years.
And, the popularity of this photo and video sharing app will definitely increase in the coming time.
Hopefully, Instagram has fully understood this.
What is Instagram Marketing? (What Is Instagram Marketing in Bengali)
Nowadays, through the internet and social media, we can inform thousands of people about anything in an instant.
However, it can be your personal photo, video, status, or any product, service, or business.
In this case, when we are promoting or marketing anything on our Instagram account/profile,
Then that process is called Instagram marketing.
For example,
Suppose you have a cake shop or business.
Now, by creating a profile through Instagram, you can easily inform people about your cake shop by applying various marketing processes.
And, if you want, you can share the designs of your own cakes on Instagram and make people interested in buying them.
This will allow people to know about your store or business and you will get a lot of new customers.
Not just cake, you can promote any product, service, or business through the Instagram profile.
The main purpose of Instagram marketing is to promote your product to the innumerable target customers sitting at home through the internet.
And in the case of marketing, various images, videos, or text content related to business, products or brands are used here.
How about Instagram Marketing?
The process of marketing online on Instagram is different.
Remember, in order to market through your Instagram account, you need to have a lot of followers on your account.
And, to increase followers, you need to look at some basic steps from the beginning.
Before working on the marketing process, you need to complete some of the basic Instagram processes.
These are the processes you need to keep in mind when you create an Instagram business account for business marketing.
Setting Instagram account
When you download the Instagram app and install it on your mobile, you will be asked to register a new Instagram account.
There, there will be an option to sign up through Facebook and Email & phone number.
So, remember to create an account using your business email ID.
As a result, your Instagram account will not be associated with your personal Facebook account.
Secondly,
When registering an account, your name will be suggested, then you have to give the name of your business instead of your Full Name.
In this way, people on Instagram will recognize your business name.
Remember, the name given here is not your username. This is the name that will be displayed in your profile.
When you are asked to provide a username, match it with your business name.
Moreover, the username is always easy to remember. In this way, people can easily remember the username of your profile.
Optimizing your Instagram account
You must have some optimizations to keep your Instagram business profile professional.
First of all, you select the best profile picture for your profile and upload it.
Remember, when an Instagram user visits your profile, he or she first looks at your profile picture.
So it is very important that your profile picture matches your brand or business.
Second,
Make good use of the bio section of your Instagram marketing profile.
Write a little bit about your business in your Instagram bio.
Also, write down why people will follow your profile.
Switch to professional account
Instagram settings have a special option called "switch to professional account".
Using this option will show your profile as a business profile.
You must go to enable this option,
Settings >> account >> Switch to Professional Account
But remember, to use this option, you must have a Facebook business page/account.
Let's face it - most of us have a laid back attitude when it comes to painting a picture about ourselves.
Post regularly to attract followers for Instagram marketing
Now that all is done, you need to publish posts on your profile regularly.
Regularly publish images, videos, infographics, or other content related to your business, brand, product.
In this way, your profile and content will be noticed by more users and the chances of getting more followers will increase.
Partner with other influencers
When it comes to increasing followers to a new Instagram profile, you can definitely partner with other popular Instagram influencers.
That means you have to ask the owners of other popular Instagram marketing accounts to have a shoutout about your profile.
With this, some followers will definitely come to your profile through their profile.
But remember, if you partner with Instagram marketing influencers involved in your business or product, you have the opportunity to get targeted followers.
Reply to others comments for Instagram marketing
Be sure to comment on other Instagram posts related to your business and product.
If you have some useful and interesting comments, people will definitely visit your profile.
In this, there is a chance to increase some followers.
How to do online marketing through Instagram?
As I said earlier, in order to promote your business through Instagram marketing, you first need to gather a lot of followers.
And, in order to get followers quickly on a new Instagram account, you need to be patient and pay attention to the above.
Now, when you have a good number of followers on Instagram, you can do marketing on Instagram using the following processes.
1. Use of Instagram stories
In your Instagram profile, you can just post anything for 24 hours and share it with your followers.
Your posts published in Stories will be automatically removed after 24 hours.
So, you can share various updates related to your business, brand, or product through images, videos, or graphics.
As a result, your followers can see your business updates as well as Instagram stories.
Instagram stories is a free but great marketing and engagement tool.
2. Create visually compelling content
Instagram is a platform where everything depends on eye contact.
So, you need to publish content that is deadly interesting to watch.
Although you are posting about a product or service related to your business,
In that case, you have to be very creative to create images, infographics, animations, or videos.
It is important to publish sharp, clear and HD images of your products to promote the product.
In this way, the attractiveness of the image of your published product will definitely increase.
Quotes and text-based images, Instructional posts, Videos, etc. You need to make different types of posts.
This way, you can continue to promote your business, brand, or product.
3. Use TV For Instagram marketing
TV means Instagram TV, through which we can create long and high-quality videos and publish them.
As such, we can only publish short videos of a few seconds on our Instagram profile.
However, in order to record videos up to 60 minutes long and upload them, TV's option has been given by Instagram.
So, by creating creative videos related to your brand, business, and product, you can share them on Instagram.
In this way, many other users including your followers will be able to know about your product or business.
Moreover, this way you can stay connected with your customers and followers.
4. Advertise on Instagram For Instagram marketing
As you may know, we can advertise with money on Instagram just like on Facebook.
This means that you can promote your business to a more targeted audience by promoting your post/content.
In this case, you have to pay some money for Instagram.
Instagram paid promotion or paid advertisement is much better when your profile has very few followers.
Moreover, through paid advertisement, you can promote your posts only to the target customers/users with various options.
You can run advertisements through various means through Instagram ads.
E.g.,
- Stories ads
- Photo ads
- Video ads
- Carousel ads
- Collection ads
- Ads in Explore
So, with some money as your ability, you can do paid marketing of your business.
5. Use popular hashtags For Instagram marketing (#)
Be sure to use the popular hashtags (#) associated with your business category in your posts.
Hashtags allow you to categorize your Instagram post.
As a result, you will get targeted followers through your categorized post.
Moreover, if you use hashtags, your published post is shown in that hashtag category.
So, if the hashtag has become popular, you will get a lot of views from the target audience.
And this way you can promote your business through the content you post.
Our last word,
So friends, through today's article we learned about "What is Instagram marketing - Instagram marketing 5 best tips 2021) and how to do Instagram marketing.